We are pleased to announce that the new EA7 video will be rolling out today on Armani social channels and the Armani.com/Live. In a suburban area, a young boy in a red EA7 uniform – the only hint of colour – is playing basketball as he daydreams about confronting great champions. While he is practicing alone, his idols from the EA7 Olimpia Milano team materialize right next to the boy and play with him, letting him win the challenge as he shoots into a very high basket, and then disappear with a sound of rustling leaves.
Through powerful black and white images, the project sums up the values ​of the Giorgio Armani fitness line, compressing them into a short movie with a strong evocative power. Commitment, sacrifice, method, application, and above all the ability to dream, which pushes performance to the peaks of excellence: this is sport for EA7.
Here we heave the video showing some of the Olimpia Milano’s players who won the Italian Championship last june.