Livio Proli has appointed Olimpia Milano's president in 2008. During his reign the team has won the Italian Legua twice (2014 and 2016), the Italy Cup twice (2016 and 2017), the Italin Supercup (2016), reached the EuroLeague's playoffs in 2014, three times was elected to play against an NBA team in Milano (the Knicks in 2010, the Celtics in 2012 and 2014), reached unexpected results in terms of attendance, was chosen as a Licence-A Euroleague team and played in the first-ever European games on American soil (in Chicago and New York against Maccabi Tel Aviv). He was named EuroLegue Executive of the Year in 2014.
HIS CAREER - The Mondovì-born Livio Proli worked for several companies including Vestimenta in Trento and Reporter in Ancona, he also opened a chain of retail stores in Austria, through his own Plad Gmbh company. For more than four years, he worked for RTL 102.5 radio station and was CEO and general manager of the Simint SpA in Modena, a "Giorgio Armani SpA" company where he stayed until 2009 handling the Armani Jeans and Armani Junior brands. The former brand was chosen to be Olimpia's main sponsor in 2004, when Mister Giorgio Armani made his entry into the club as sponsor. In that year, Proli became member of the club's board. In 2008 he handled "Giorgio Armani SpA" effort to take total control of the team. He also became team's president. He was named "Giorgio Armani Spa" general manager on the first day of January 2010.
NOTES - Under his watch, the youth teams system was revitalized and has already produced an Under 15 national championship in 2011, an Under 17 championship in 2013 and Under 14 in 2014. The Armani Junior Program also gathers more than 90 clubs under the same wing. Proli was also the executive who brought back Danilo Gallinari in Milano in 2011 and launched the former general manager Gianluca Pascucci NBA's career.